Today, we’re thrilled to share the launch of our newest partnership and integration with Ometria, a leading retail and commerce customer data and experience platform. Using Namogoo’s unique data points, segments and predictions that do not rely on cookies and visitor history, Ometria can enrich their platform and first-party data to provide their customers with a more comprehensive view on their shoppers, allowing them to deliver hyper-personalized customer journeys at scale.
Moreover, as we enter a new cookieless marketing and privacy-first era, this new integration will enable their customers to reveal insights and build personalized journeys for unknown and anonymous visitors, which are a majority of online shoppers today.
Enriching Customer Data with with Non-Personal Data to Deliver Personalized eCommerce Journeys
Namogoo’s data points, segments, and intent predictions can be accessed within Ometria and are calculated on any digital real-estate, in real-time while browsing, giving eCommerce teams the power to take real-time action, when it counts most.
With the power of Namogoo’s data, Ometria’s customers will have a deeper view on their visitors and better understand how they behave, helping to drive new growth opportunities in the following ways:
- Enriching Data on Known Visitors With Unique Data & Segments: Namogoo’s unique data and segments collected and identified within the journey uncovers new growth and personalization opportunities that will help tailor journeys to each customer.
- Personalizing Journeys for Anonymous and First-Time Visitors: 75% of online visitors today are either first-time visitors with no history or anonymous, those who don’t authorize privacy consent. Namogoo provides unique non-[personal data points and segments, that make it easy to deliver the best personalized journey for these audiences.
- Predicting The Next Action Of Shoppers In Real-Time And Acting On It: Namogoo’s real-time intent prediction engine can be used to create 1:1 personalized journeys. Predictions include the probability to purchase, to abandon, to engage with coupons, to come back for another journey, to purchase again and many more.
“The world of retail is rapidly evolving as traditional methods of marketing are no longer as effective as they once were. To deliver experiences that customers expect, retail brands must process and action millions of data points in real-time. The ability to harness relevant data with Namogoo will create value-based, timely, and relevant messages. Most importantly, it will drive better engagement for customers, deepening their loyalty to brands they love.”
Djalal Lougouev,
Chief Strategy Officer and Co-founder of Ometria.
Namogoo’s segments are built on 1.5 Billion unique monthly visitors, of leading companies including Lowe’s, JCPenney, H&M, M&S, HP, Lenovo, Levi’s, Argos, Dollar Shave Club and many others. The data provided includes the visitor’s propensity to purchase, probability of abandonment and retention, predicted life-time value, installations on the devices, shopping tools used, password savers, ad blockers, VPN usage, the device’s availability and network speed.
The integration is now live and available for Ometria customers to leverage to build unstoppable online journeys. We’re excited about this new partnership with Ometria and look forward to future growth opportunities in the new year!
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