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The Continuity Problem
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CONSUMER PSYCHOLOGY
Featured article
Customer Purchase Intention: Definition, Why (+ How) to Measure & Convert
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CONSUMER PSYCHOLOGY
CONVERSION OPTIMIZATION
CUSTOMER JOURNEY
ECOMMERCE SALES & MARKETING FUNNEL
GROWTH STUDIES
HOLIDAY & SEASONAL
All Articles
CONVERSION OPTIMIZATION
Revenue Per Visitor: RPV Formula + How to Improve It
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Investigating The Buy Now Pay Later Payment Solution
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HOLIDAY & SEASONAL
3 Ways to Leverage Customer Intent Campaigns for The Best BFCM Yet
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HOLIDAY & SEASONAL
15 Black Friday Strategies for eCommerce Teams
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BLOG
Labor Day 2021: Key Takeaways From 2020
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Intent-Based Promotions vs. Personalization Tools: Which Is Best For Digital Journey Experience Optimization?
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Keeping Up With Gen Z: How to Build a Promo Strategy for Next-Gen Shoppers
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CONVERSION OPTIMIZATION
5 Ways Shopify Stores Can Personalize the Customer Experience
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CONVERSION OPTIMIZATION
Customer Lifetime Value: What is CLTV, Formula + Why It’s Important
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BLOG
How Shoppers Truly Feel About Promotions: 6 Key Findings from Our Latest Survey
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CONVERSION OPTIMIZATION
7 Damaging Effects of Shopping Cart Abandonment on eCommerce Brands
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HOLIDAY & SEASONAL
2021 Black Friday Marketing & Stats: Build a Winning eCommerce Strategy
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