Today we launched the Customer Journey OS (Customer Journey Operating System), a major milestone in achieving what we’ve envisioned ever since we started serving eCommerce companies in 2014. Over the years, we’ve worked with brands of all sizes to provide them with tools to maximize the potential of every online journey.
But we’ve seen these same brands struggle. They have all of the tools and data at their disposal but are still battling to leverage them to craft their customer experiences and move the needle on conversion and growth. And this is especially true when accounting for constraints on budgets and resources.
On top of this, we all know that the customer journey is inherently messy. The path between the first touch point and the ultimate decision to buy isn’t linear, and it’s only getting messier. Brands have to be fast and agile in anticipation of changing customer needs and behavior.
So why aren’t eCommerce managers using data-driven AI and predictive models to overcome these challenges?
Well, they try. Online businesses are using dozens of tools -– from analytics, to data platforms, customer management, and personalization tools. They’re spending tons of time and money to map, analyze, and optimize different parts of the journey.
The problem is that these tools are often too complex, time consuming and resource heavy to implement and maintain correctly. Even when they’re fully implemented, they’re usually very hard to access in real time. Plus, they don’t work with the rest of the tech stack to make an impact. As a result, misaligned segments are used across tools, which creates misaligned messages and interactions in the customer journey.
We wanted to put an end to the struggle and make it easier for online businesses to grow and scale by taking the complexity out of the equation. We needed to create a solution that lets brands fully and easily leverage all of their tools and data, tap into AI-driven predictive insights to deliver precise journeys and orchestrate interactions in the journey, all in real time and when it counts most.
This is Why We Created The First Customer Journey OS
With Customer Journey OS, you can close the gap between gathering, cleansing, and integrating data and focus on executing the perfect online journeys. You can fully maximize your marketing stack to deliver hyper-meaningful journeys based on shoppers’ real-time needs and wants.
From day one, and without the need for developers, we take the manual and labor-intensive work out of standardizing your site’s data across tools. Our flexible infrastructure does this work automatically for you, immediately giving you easy access to all relevant data points that can then be activated across your tools at the push of a button.
We then supercharge your data and tech stack with our pre-populated ready-to-use journey data, giving you a comprehensive and unique view of your customer journeys. Namogoo’s AI brain, based on billions of sessions from leading online brands, is able to suggest smart insights and predictions that will drive conversions. Add all that to the ability to activate any data point or segment and use it across your marketing stack, and you can finally manage your digital customer journeys end-to-end, in real time.
The Future Is Here
Imagine a world where you can provide the perfect customer journey, for each and every shopper, in each and every session. A world where you only need to focus on strategizing, executing, and optimizing without worrying about the scattered and complex nature of the customer journey. Our vision is to empower brands to deliver fully autonomous journeys and maximize every aspect of the shoppers’ online experiences.
Thank you to all our customers, employees, investors, and partners for your help in executing this vision as we continue to create unstoppable customer journeys.
Check out our recent webinar with our CTO where we showed Customer Journey OS in action!
To request early access to Customer Journey OS, follow the link here.
Related Posts
