Live Event: Optimizing The Customer Journey To Maximize ROAS

June 15, 2022 | 10AM EST / 3PM BST

Last year, acquisition costs rose by 24%, and they’re not slowing down any time soon, especially given the impact of recent data privacy regulations. To top it off, Meta shares fell in mid-February and they’re expected to offset these losses onto advertising costs. As acquiring customers becomes more and more expensive, cost optimization is clearly a top priority for online retailers. 

In this challenging climate, how can brands optimize their customer journeys to maximize their Return On Ad Spend? 

In this live event in partnership with Increasingly, we’ll unpack:  

  • The current state of eCommerce and its impact on advertising 
  • How brands can overcome these challenges to maximize Return on Ad Spend 
  • Key tactics and strategies online retailers can take to optimize the entire funnel

The Best Brands Are Already In: